Currently $69.95- but I got mine on sale.
Figured I'd add my two cents about this bridle. Because I'm not riding so less interesting stuff to write about ;)
First impression: Ok, so I don't buy new bridles (and rarely fondle the expensive ones at stores), so it seemed pretty darn stiff and waxy to me when it arrived, but I am sure there are plenty worse out there.
The wax took some serious elbow grease to get off, and I don't think I really got it all, but it still started taking oil so I finally figured it was time to take it out to the barn. I also stripped some color out of the braided reins in a desperate attempt to get them de-waxed and soft. Oops.
Quality: It is holding up very well. Even when being a bit neglected by the WS, it still cleans right up every time I use it. It gets used 6 days/wk, and doesn't look nearly as abused as it is.
Overall: So, its pretty, and considering my trainer (who has bridles that have lasted 40+ years and look amazing) likes it, and how well it fits Holly, I am happy with my purchase. Even my picky picky trainer has even started recommending it to people on budgets!